MKTG471

Strategic Brand Management

2019
This paper is not offered for 2019

For previous occurrences, try the 2018 version of this year.

20

400

MKTG251 or MKTG351

MKTG371

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.

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