This paper is not offered for 2025
For previous occurrences, try the 2024 version of this year.
20
400
MKTG251 or MKTG351
MKTG371
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
Additional information
- Indicative fees current as of 13 Sep 2024 01:20am