30
500
A Trimester
Hamilton
60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
Teaching Periods and Locations
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18A (HAM)
Hamilton, On-campus18A (HAM)A Trimester :26 Feb 2018 - 24 Jun 2018HamiltonOn-campus100% internal assessment
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18A (HAM) Paper outline |
A Trimester : 26 Feb 2018 - 24 Jun 2018 |
Hamilton | On-campus | 100% internal assessment |
Available subjects
Additional information
- Paper details current as of 31 May 2024 19:56pm
- Indicative fees current as of 13 Sep 2024 01:20am