MRKTG306

Services Marketing

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with emphasis on customers' experiences.

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with emphasis on customers' experiences.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG354 and MKTG454

Trimesters and Locations

Occurrence Code When taught Where taught
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
MRKTG306-21A (HAM) is offered in a FLEXI mode. No online elements of this paper require student engagement at specific times / days.
21A (TGA)A Trimester : 1 Mar 2021 - 27 Jun 2021 Tauranga
MRKTG306-21A (TGA) is offered in a FLEXI mode. No online elements of this paper require student engagement at specific times / days.

MRKTG306-21B (HAM) has been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton

Timetabled Lectures for Services Marketing (MRKTG306)

DayStartEndRoomDates
MRKTG306-21A (HAM)
Thu2:00 PM4:00 PMMSB.1.05Mar 1 - Jun 6
Fri10:00 AM11:00 AMS.1.04Mar 1 - Jun 6
MRKTG306-21A (TGA)
Thu2:00 PM4:00 PMTCBD.2.13Mar 1 - Jun 6
Fri10:00 AM11:00 AMTCBD.2.13Mar 1 - Jun 6

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG306 for more details


Indicative Fees for Services Marketing (MRKTG306)

Occurrence Domestic International
 Tuition Resource 
21A (HAM) $850 $3783
21A (TGA) $850 $3783
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Services Marketing (MRKTG306)

The following paper outlines are available for Services Marketing (MRKTG306).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Services Marketing - MRKTG306 (2020) , Services Marketing - MRKTG306 (2019)

Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am

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