MRKTG562

Strategic Marketing Analysis, Planning and Control

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
22J (HAM)J Teaching period : 5 Dec 2022 - 8 Jan 2023 Hamilton
MRKTG562-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for MRKTG562. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Executive Education | Marketing

Other available years: Strategic Marketing Analysis, Planning and Control - MRKTG562 (2021)

Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am

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