MRKTG563

Consumer Behaviour and Management

2023
This paper is not offered for 2023

For previous occurrences, try the 2022 version of this year.

15

500

This paper provides psychological and social frameworks for understanding and influencing consumer decision-making, focusing on attitudes, motivations, heuristics, personality types, and social influence, applicable to all consumer decision stages.

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  • Paper details current as of 1 Jun 2024 22:26pm
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