MRKTG563

Consumer Behaviour and Management

2024
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For previous occurrences, try the 2023 version of this year.

15

500

This paper provides psychological and social frameworks for understanding and influencing consumer decision-making, focusing on attitudes, motivations, heuristics, personality types, and social influence, applicable to all consumer decision stages.

Additional information

  • Paper details current as of 28 Jan 2024 00:00am
  • Indicative fees current as of 21 May 2024 01:20am