15
500
B Trimester
Hamilton
This paper provides psychological and social frameworks for understanding and influencing consumer decision-making, focusing on attitudes, motivations, heuristics, personality types, and social influence, applicable to all consumer decision stages.
Teaching Periods and Locations
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22B (HAM)
Hamilton, FLEXI mode, Synchronous22B (HAM)B Trimester :18 Jul 2022 - 13 Nov 2022Hamilton100% internal assessment
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22B (HAM) Paper outline |
B Trimester : 18 Jul 2022 - 13 Nov 2022 |
Hamilton |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 1 Jun 2024 19:51pm
- Indicative fees current as of 13 Sep 2024 01:20am