MRKTG567

Integrated Marketing Communications Strategy

2027

15

500

B Trimester

Tauranga

MRKTG203

This paper provides students with an applied application of advertising and promotional strategies. Students will understand the importance of these areas in the development of an organisation's brand positioning strategy.

Teaching Periods and Locations
27B (TGA)
Paper outline 		B Trimester :
12 Jul 2027 - 07 Nov 2027 		Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.
Note: The 2027 timetable is not yet available.

Indicative Fees

    • Note: Fees for 2027 are not yet available.

    You will be sent an enrolment agreement which will confirm your fees. 

    Any tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International

Note: Fees for 2027 are not yet available.

You will be sent an enrolment agreement which will confirm your fees. 

Any tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Note: Fees for 2027 are not yet available.

You will be sent an enrolment agreement which will confirm your fees. 

Any tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

  • Paper details current as of 26 Jun 2026 01:25am
  • Indicative fees current as of 4 Oct 2026 01:20am