Creative Media focuses on creative arts knowledge and skills, and how they can be utilised and applied within communication roles. It develops creative knowledge skills by emphasising the power of clear, engaging, persuasive, and powerful storytelling, messaging and meaning making across a variety of settings. It will blend applications of text, image, sound in still, auditory, moving and interactive spaces. Creative Media includes papers in design thinking, professional and creative writing, the grammar of moving image, semiotics of sound, creative communication, audience reception and user patterns.

Creative Media is available as a first major for the Bachelor of Communication (BC). Creative Media may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Creative Media as a single major for the BC, students must gain 135 points from papers listed for Creative Media, including 105 points above 100 level, and 60 points above 200 level. Students must complete MEDIA100, 15 points chosen from the 100 level papers listed for Creative Media, DSIGN252, MEDIA207, MEDIA220, MEDIA320, and 45 points chosen from the 300 level papers listed for Creative Media.

To complete Creative Media as part of a double major for the BC, or other undergraduate degree, students must gain 120 points from papers listed for Creative Media including 90 points above 100 level, and 45 points above 200 level. Students must complete MEDIA100, 15 points chosen from the 100 level papers listed for Creative Media, DSIGN252, MEDIA207, MEDIA220, MEDIA320, and 30 points chosen from the 300 level papers listed for Creative Media.

To complete a minor in Creative Media, students must complete 60 points from the papers listed for the Creative Media major, including at least 30 points above 100 level.

Other qualifications

Prescriptions for:

Creative Media papers

100 Level 200 Level 300 Level
Code and paper title Points
MEDIA100 Understanding Visual Culture

Our lives are dominated by still and moving images and visual technologies. This paper will constitute an important first step in learning to...

15 27A (Hamilton) & 27X (Hangzhou City University, Hangzhou China)
Code and paper title Points
DSIGN252 Cultural Perspectives for Design

The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse...

15 27B (Hamilton) & 27X (Hangzhou City University, Hangzhou China)
LINGS204 Language of Social Media

This paper introduces students to the study of language in the genre of social media, using linguistics theory and concepts.

15 27G (Online)
MEDIA207 Transmedia Storytelling

This paper explores transmedia storytelling in a variety of contexts. Students will engage with narratives that are spread across multiple media...

15 27B (Hamilton)
MEDIA220 Creative Media Production

This paper aims to simulate creative industry and media production scenarios where students will be developing and executing creative media campaign...

15 27A (Hamilton)
Code and paper title Points
MEDIA304 Documentary Practices

Students explore documentary theory and practice by examining a range of forms associated with documentary culture, including documentary...

15 27B (Hamilton)
MEDIA305 Interactive Media Design

This paper invites students to develop their own interactive projects that expand their creative practice and challenge conventional boundaries. They...

15 27B (Hamilton)
MEDIA310 Human Interest Storytelling

Digital storytelling has reshaped how we share narratives. In an increasing complex and diverse world, there are numerous voices that remain unheard...

15 27A (Hamilton)
MEDIA320 Lens-based Project

This is a creative practice paper focused on photography and broader lens-based practices, providing an opportunity for students to develop and carry...

15 27B (Hamilton)
THSTS302 Arts, Creativity and Wellbeing

This paper integrates practice and theory, exploring embodied experiences of the relationships between arts, creativity and wellbeing. Contemporary...

15 27A (Hamilton)
time

2027 Subject regulation information current as at 24 Aug 2026 01:00am