Content writer career

Kaituhi pārongo kumearo

Content writers develop and write copy for media like advertisements, blogs, websites, books and magazines.

Content writers develop and write copy for media like advertisements, blogs, websites, books and magazines.

What would you do as a Content writer?

Content writers

  • usually work regular business hours but may work part time and irregular and long hours
  • usually work in offices
  • need to be organised, accurate and communicate well

Tasks

  • confer with clients to determine needs
  • present work to clients for approval
  • write advertising or promotional material
  • develop promotional strategies or plans
  • conduct market research
  • monitor current trends
  • obtain copyrights or other legal permissions
  • edit written materials
  • conduct research to inform art, designs, or other work
  • write material for artistic or entertainment purposes

How can you become a Content writer?

You usually need experience to become a content writer and a qualification may be useful.

You may need

  • a relevant tertiary qualification in communication and media, language and literature or similar area
  • experience in writing
  • a writing portfolio

If you're in school

You usually need NCEA Level 3 to do the study or training for this job.

Studying this at the University of Waikato

View all qualifications

Learn to plan and create content for websites, social media and digital platforms in our Bachelor of Communication. Or build strong, clear writing skills with a Writing Studies major in our Bachelor of Arts. Like all our undergraduate degrees, both include work-integrated learning, and you'll build a portfolio of work to show future employers.

To take your writing further, our Master of Professional Writing includes electives in writing for digital media and promotional writing.

View all qualifications

Content writer FAQs

Scholarships

A range of scholarships are available to help with the cost of studying at Waikato. Options are available across a wide range of subjects and study levels, including scholarships for new students, current students and specific areas of study.

Find a scholarship

QS rankings

QS World University Rankings 2027

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QS Sustainability Ranking 2026

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