This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|23A (HAM)||A Trimester : 27 Feb 2023 - 25 Jun 2023||Hamilton|
|MRKTG551-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)
|Tue||3:00 PM||5:00 PM||MSB.1.03||Feb 27 - Jun 4|
|Thu||1:00 PM||3:00 PM||MSB.1.03||Feb 27 - Jun 4|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details
Fees for 2023 are not yet available.
The following 2022 paper outlines are available for MRKTG551. Please contact the Faculty or School office for details on 2023 outlines.
Available Subjects: Marketing
Other available years: Developments in Marketing Strategy - MRKTG551 (2022) , Developments in Marketing Strategy - MRKTG551 (2021) , Developments in Marketing Strategy - MRKTG551 (2020) , Developments in Marketing Strategy - MRKTG551 (2019)
Paper details current as of : 30 September 2022 10:04am
Indicative fees current as of : 6 October 2022 4:30am