This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|22A (HAM)||A Trimester : 7 Mar 2022 - 3 Jul 2022||Hamilton|
Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)
|Tue||3:00 PM||5:00 PM||MSB.1.03||Mar 7 - Jun 12|
|Thu||1:00 PM||3:00 PM||MSB.1.03||Mar 7 - Jun 12|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details
Indicative Fees for Developments in Marketing Strategy (MRKTG551)
The following 2021 paper outlines are available for MRKTG551. Please contact the Faculty or School office for details on 2022 outlines.
Available Subjects: Marketing
Paper details current as of : 15 October 2021 7:05pm
Indicative fees current as of : 16 October 2021 4:32am