MRKTG551

Developments in Marketing Strategy

2026

30

500

A Trimester

Hamilton

MRKTG101 and MRKTG200 (or instructor's discretion).

MINT551, MKTG551

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Teaching Periods and Locations
26A (HAM)
Paper outline 		A Trimester :
02 Mar 2026 - 28 Jun 2026 		Hamilton 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

26A (HAM)
Name Day Time Room Dates
Lecture 1 Tue 3:00 PM - 5:00 PM MSB.1.02, Hamilton Mar 3 - Jun 7
Lecture 2 Thur 1:00 PM - 3:00 PM MSB.1.03, Hamilton Mar 5 - Jun 7

There may be activities other than lectures or for other occurrences; for more details, check the online timetable for this paper.

Indicative Fees

    • Note: Fees for 2027 are not yet available.

    You will be sent an enrolment agreement which will confirm your fees. 

    Any tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
26A (HAM) $2,410

Note: Fees for 2027 are not yet available.

You will be sent an enrolment agreement which will confirm your fees. 

Any tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
26A (HAM) $9,959

Note: Fees for 2027 are not yet available.

You will be sent an enrolment agreement which will confirm your fees. 

Any tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

  • Paper details current as of 2 Mar 2026 07:34am
  • Indicative fees current as of 3 Oct 2026 01:20am