MRKTG202

Consumer and Buyer Behaviour

2020

15

200

A Trimester, B Trimester

Hamilton, Tauranga

MRKTG101 or MKTG151

MKTG255, MKTG355, MRKTG302

To see available locations for each teaching period, view the teaching periods and locations table.

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Teaching Periods and Locations

20A (HAM)
Paper outline
A Trimester :
02 Mar 2020 - 28 Jun 2020
Hamilton On-campus 100% internal assessment
20B (HAM)
Paper outline
B Trimester :
13 Jul 2020 - 08 Nov 2020
Hamilton On-campus 100% internal assessment
20B (TGA)
Paper outline
B Trimester :
13 Jul 2020 - 08 Nov 2020
Tauranga On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

20A (HAM) 20B (HAM)
Name Day Time Room Dates
Lecture 1 Wed 3:00 PM - 5:00 PM S.G.02, Hamilton Mar 4 - May 17
Lecture 2 Thur 3:00 PM - 4:00 PM S.G.02, Hamilton Mar 5 - May 17
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Fri 1:00 PM - 3:00 PM See Moodle, Hamilton Jul 17 - Oct 18
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
20A (HAM) $840
20B (HAM) $840
20B (TGA) $840

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

20A (HAM) $3,673
20B (HAM) $3,673
20B (TGA) $3,673

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 06:33am
  • Indicative fees current as of 7 Jul 2024 01:20am