MRKTG202

Consumer and Buyer Behaviour

2018

15

200

A Trimester, B Trimester

Hamilton

MRKTG101 or MKTG151

MKTG255, MKTG355, MRKTG302

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Teaching Periods and Locations

18A (HAM)
Paper outline
A Trimester :
26 Feb 2018 - 24 Jun 2018
Hamilton On-campus 100% internal assessment
18B (HAM)
Paper outline
B Trimester :
09 Jul 2018 - 04 Nov 2018
Hamilton On-campus 100% internal assessment

Timetabled lectures and tutorials

18A (HAM) 18B (HAM)
Name Day Time Room Dates
Lecture 1 Wed 3:00 PM - 5:00 PM S.G.02, Hamilton Feb 28 - Jun 3
Lecture 2 Thur 3:00 PM - 4:00 PM S.G.03, Hamilton Mar 1 - Jun 3
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 3:00 PM - 5:00 PM - Jul 10 - Oct 14
Lecture 2 Thur 1:00 PM - 2:00 PM S.G.01, Hamilton Jul 12 - Oct 14
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
18A (HAM) $808
18B (HAM) $808

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

18A (HAM) $3,396
18B (HAM) $3,396

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 31 May 2024 19:56pm
  • Indicative fees current as of 7 Jul 2024 01:20am