MRKTG202

Consumer and Buyer Behaviour

2021

15

200

Hamilton, Tauranga

MRKTG101 or MKTG151

MKTG255, MKTG355, MRKTG302

To see available locations for each teaching period, view the teaching periods and locations table.

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Teaching Periods and Locations

  • 21A (HAM)
    Cancelled
    Contact the School or Faculty Office for more information.
  • 21B (TGA)
    Cancelled
    Contact the School or Faculty Office for more information.
21A (HAM)
Cancelled Contact the School or Faculty Office for more information.
21B (TGA)
Cancelled Contact the School or Faculty Office for more information.

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
21A (HAM) $850
21B (TGA) $850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

21A (HAM) $3,783
21B (TGA) $3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 15:05pm
  • Indicative fees current as of 2 Jun 2024 01:20am