MRKTG202

Consumer and Buyer Behaviour

2023
This paper is not offered for 2023

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15

200

MRKTG101 or MKTG151

MKTG255, MKTG355, MRKTG102, MRKTG302

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Additional information

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