This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


22B (HAM) Paper outline	B Trimester : 18 Jul 2022 - 13 Nov 2022	Hamilton		100% internal assessment
22B (TGA) Paper outline	B Trimester : 18 Jul 2022 - 13 Nov 2022	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

22B (HAM) 22B (TGA)

Name	Day	Time	Room	Dates
Lecture 1 *FIRST WEEK ONLY	Tue	9:00 AM - 10:00 AM	-	Jul 19 - Jul 24
Lecture 2	Thur	3:00 PM - 5:00 PM	MSB.1.04, Hamilton	Jul 21 - Oct 23

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Jul 18 - Oct 23
Lecture 2 *WORKSHOP	Wed	2:00 PM - 3:00 PM	TCBD.2.12, Tauranga	Jul 20 - Oct 23

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


22B (HAM)	$864
22B (TGA)	$864

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


22B (HAM)	$3,972
22B (TGA)	$3,972

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG203

Teaching Periods and Locations

Timetabled lectures and tutorials

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

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