This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


25B (HAM) Paper outline	B Trimester : 07 Jul 2025 - 02 Nov 2025	Hamilton	On-campus	100% internal assessment
25B (NET) Paper outline	B Trimester : 07 Jul 2025 - 02 Nov 2025	Online	Online	100% internal assessment
25B (TGA) Paper outline	B Trimester : 07 Jul 2025 - 02 Nov 2025	Tauranga	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

25B (HAM) 25B (TGA)

Name	Day	Time	Room	Dates
Lecture 1 *FIRST WEEK/ONLINE	Tue	9:00 AM - 10:00 AM	ON-LINE, Hamilton	Jul 1 - Jul 6
Lecture 2	Thur	3:00 PM - 5:00 PM	L.G.02, Hamilton	Jul 10 - Oct 5

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Jun 30 - Oct 5
Lecture 2 *WORKSHOP	Wed	2:00 PM - 3:00 PM	TCBD.2.12, Tauranga	Jul 2 - Oct 5

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG203

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

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