MRKTG308

Strategic Brand Management

2022

15

300

A Trimester

Hamilton, Tauranga

MRKTG101 and MRKTG102 (or equivalent)

MKTG371, MKTG471

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations

22A (HAM)
Paper outline
A Trimester :
07 Mar 2022 - 03 Jul 2022
Hamilton 100% internal assessment
22A (TGA)
Paper outline
A Trimester :
07 Mar 2022 - 03 Jul 2022
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

22A (HAM) 22A (TGA)
Name Day Time Room Dates
Lecture 1 *ONLINE Wed 10:00 AM - 11:00 AM ON-LINE, Hamilton Mar 9 - Jun 12
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 12:00 PM TCBD.1.07, Tauranga Mar 7 - Jun 5
Lecture 2 *WORKSHOP Thur 9:00 AM - 11:00 AM TCBD.G.04, Tauranga Mar 10 - Jun 12
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
22A (HAM) $864
22A (TGA) $864

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

22A (HAM) $3,972
22A (TGA) $3,972

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 19:54pm
  • Indicative fees current as of 28 Sep 2024 01:20am