MRKTG308

Strategic Brand Management

2024

15

300

A Trimester

Hamilton, Tauranga

MRKTG101 and MRKTG102 (or equivalent)

MKTG371, MKTG471

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations

24A (HAM)
Paper outline
A Trimester :
26 Feb 2024 - 23 Jun 2024
Hamilton 100% internal assessment
24A (TGA)
Paper outline
A Trimester :
26 Feb 2024 - 23 Jun 2024
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

24A (HAM) 24A (TGA)
Name Day Time Room Dates
Lecture 1 Fri 11:00 AM - 1:00 PM L.G.03, Hamilton Mar 1 - Jun 2
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 12:00 PM TCBD.1.07, Tauranga Feb 26 - Jun 2
Lecture 2 *WORKSHOP Thur 9:00 AM - 11:00 AM TCBD.G.04, Tauranga Feb 29 - Jun 2
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
24A (HAM) $913
24A (TGA) $913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

24A (HAM) $4,337
24A (TGA) $4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 28 Jan 2024 00:02am
  • Indicative fees current as of 21 May 2024 01:20am