15
300
A Trimester
Hamilton, Tauranga
MRKTG101 and MRKTG102 (or equivalent)
MKTG371, MKTG471
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
Teaching Periods and Locations
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23A (HAM)
Hamilton, FLEXI mode, Synchronous23A (HAM)A Trimester :27 Feb 2023 - 25 Jun 2023Hamilton100% internal assessment -
23A (TGA)
Tauranga, FLEXI mode, Synchronous23A (TGA)A Trimester :27 Feb 2023 - 25 Jun 2023Tauranga100% internal assessment
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23A (HAM) Paper outline |
A Trimester : 27 Feb 2023 - 25 Jun 2023 |
Hamilton |
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100% internal assessment |
23A (TGA) Paper outline |
A Trimester : 27 Feb 2023 - 25 Jun 2023 |
Tauranga |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 1 Jun 2024 22:30pm
- Indicative fees current as of 28 Sep 2024 01:20am