This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|24A (HAM)||A Trimester : 26 Feb 2024 - 23 Jun 2024||Hamilton|
|MRKTG551-24A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
Timetabled Lectures for Developments in Marketing Strategy (MRKTG551)
|Tue||3:00 PM||5:00 PM||MSB.1.03||Feb 26 - Jun 2|
|Thu||1:00 PM||3:00 PM||MSB.1.03||Feb 26 - Jun 2|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG551 for more details
Indicative Fees for Developments in Marketing Strategy (MRKTG551)
The following 2023 paper outlines are available for MRKTG551. Please contact the Faculty or School office for details on 2024 outlines.
Available Subjects: Marketing
Other available years: Developments in Marketing Strategy - MRKTG551 (2023) , Developments in Marketing Strategy - MRKTG551 (2022) , Developments in Marketing Strategy - MRKTG551 (2021) , Developments in Marketing Strategy - MRKTG551 (2020) , Developments in Marketing Strategy - MRKTG551 (2019)
Paper details current as of : 29 November 2023 7:52pm
Indicative fees current as of : 1 December 2023 4:32am