MRKTG551
Developments in Marketing Strategy
30
500
A Trimester
Hamilton
MRKTG101 and MRKTG200 (or instructor's discretion).
MINT551, MKTG551
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
Teaching Periods and Locations
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26A (HAM)
Hamilton, Dual
26A (HAM)A Trimester :02 Mar 2026 - 28 Jun 2026HamiltonPaper outline100% internal assessment
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26A (HAM) Paper outline |
A Trimester : 02 Mar 2026 - 28 Jun 2026 |
Hamilton |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
Additional information
- Paper details current as of 18 Jun 2025 01:07am
- Indicative fees current as of 12 Aug 2025 01:20am