This paper provides psychological and social frameworks for understanding and influencing consumer decision-making, focusing on attitudes, motivations, heuristics, personality types, and social influence, applicable to all consumer decision stages.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21B (HAM)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Hamilton|
MRKTG563-21N (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
|21N (HAM)||N Teaching period : 3 May 2021 - 13 Jun 2021||Hamilton|
Timetabled Lectures for Consumer Behaviour and Management (MRKTG563)
There are no timetabled lectures for 2021 occurrences of MRKTG563 in 2021.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG563 for more details
Indicative Fees for Consumer Behaviour and Management (MRKTG563)
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Available Subjects: Marketing
Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am