Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.

Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons))[1]. Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Marketing as a single major for the BBus or BC, students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309, 30 points from MRKTG301, MRKTG304, MRKTG307 or MRKTG308 and a Work Integrated Learning paper approved for the degree.

To complete Marketing as part of a double major for the BBus, BC, or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309 and 30 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

NOTES:

[1] There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.

Note:

Students are encouraged to contact the Waikato Management School for programme advice.

Other qualifications

Prescriptions for:

Marketing papers

100 Level 200 Level 300 Level 500 Level 800 Level 900 Level
Code and paper title Points
MRKTG101 Fundamentals of Successful Marketing right arrow

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential...

15 24A (Hamilton) & 24A (Online) & 24A (Tauranga) & 24B (Hamilton) & 24B (Hamilton Waikato College) & 24B (Online) & 24G (Hamilton) & 24VB (National Economics University, Vietnam) & 24X (Hangzhou City University, Hangzhou China)
MRKTG102 Principles of Consumer Behaviour and Research right arrow

This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and...

15 24B (Hamilton) & 24B (Tauranga)
Code and paper title Points
MRKTG200 Strategic Marketing Planning right arrow

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a...

15 24A (Hamilton) & 24A (Online) & 24A (Tauranga)
MRKTG203 Integrated Marketing Communications right arrow

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a...

15 24B (Hamilton) & 24B (Online) & 24B (Tauranga)
MRKTG205 Marketing Analytics and Insights right arrow

This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data...

15 24A (Hamilton) & 24A (Tauranga)
Code and paper title Points
MRKTG301 Modern Professional Selling right arrow

This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations...

15 24A (Hamilton) & 24A (Tauranga)
MRKTG304 Applied Digital Marketing right arrow

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means...

15 24B (Hamilton)
MRKTG307 Applied Content and Social Media Marketing right arrow

Content marketing is the process of planning, creating, and distributing content via online channels, including social media, to reach a target...

15 24B (Hamilton) & 24B (Tauranga)
MRKTG308 Strategic Brand Management right arrow

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and...

15 24A (Hamilton) & 24A (Tauranga)
MRKTG309 Marketing Capstone right arrow

The marketing capstone paper brings together all other topics in the marketing major providing an integrated practical learning experience.

15 24B (Hamilton) & 24B (Tauranga)
WSOMM396 Management Internship right arrow

The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within...

15 24A (Hamilton) & 24A (Tauranga) & 24B (Hamilton) & 24B (Tauranga) & 24C (Hamilton) & 24C (Tauranga)
WSOMM399 Report of an Investigation right arrow

This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in...

15 24A (Hamilton) & 24A (Tauranga) & 24B (Hamilton) & 24B (Tauranga)
Code and paper title Points
BUSAN543 Applied Business Analytics right arrow

This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills...

30 24B (Hamilton) & 24B (Online)
MRKTG551 Developments in Marketing Strategy right arrow

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and...

30 24A (Hamilton)
MRKTG552 Advanced Advertising Strategy right arrow

This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper...

30 No occurrences
MRKTG591 Marketing Dissertation right arrow

A report on the findings of a theoretical or empirical investigation.

30 24X (Hamilton)
MRKTG592 Marketing Dissertation right arrow

A report on the findings of a theoretical or empirical investigation.

60 24X (Hamilton)
MRKTG593 Marketing Thesis right arrow

An externally examined piece of written work that reports on the findings of supervised research.

90 24X (Hamilton)
MRKTG594 Marketing Thesis right arrow

An externally examined piece of written work that reports on the findings of supervised research.

120 24X (Hamilton)
Code and paper title Points
MRKTG800 Marketing MPhil Thesis right arrow

120 24X (Hamilton)
Code and paper title Points
MRKTG900 Marketing PhD Thesis right arrow

120 24I (Hamilton) & 24J (Hamilton) & 24K (Hamilton) & 24X (Hamilton) & 24X (Tauranga)
time

2024 Catalogue of Papers information current as of 20 Jul 2024 01:00am