This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and behavioural sciences and emphasise decision making processes and research methods for consumer markets.

Teaching Periods and Locations


27B (HAM) Paper outline	B Trimester : 12 Jul 2027 - 07 Nov 2027	Hamilton		100% internal assessment
27B (TGA) Paper outline	B Trimester : 12 Jul 2027 - 07 Nov 2027	Tauranga		100% internal assessment

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Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Indicative Fees

Domestic

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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG102

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Global Markets

Additional information

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