This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations


27A (HAM) Paper outline	A Trimester : 01 Mar 2027 - 27 Jun 2027	Hamilton		100% internal assessment
27A (TGA) Paper outline	A Trimester : 01 Mar 2027 - 27 Jun 2027	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Indicative Fees

Domestic

International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG308