Marketing specialist career

Mātanga whakatairanga

Marketing specialists promote products and services using marketing strategies. They develop and run marketing plans and campaigns.

Marketing specialists promote products and services using marketing strategies. They develop and run marketing plans and campaigns.

What would you do as a Marketing specialist?

Marketing specialists

  • usually work regular business hours but may work extra hours
  • usually work in offices and may travel locally
  • need to be creative, accurate and communicate well

Tasks

  • use marketing ideas to promote brands
  • develop marketing campaigns and materials
  • run social media channels
  • manage digital ads and promotions
  • research customer needs and trends
  • track and improve campaign results
  • write and design content for websites
  • organise events, workshops and webinars
  • learn new tools and marketing trends
  • work with sales teams

How can you become a Marketing specialist?

You usually need experience to become a marketing specialist and a qualification may be useful.

You may need

  • a New Zealand Diploma in Business (Level 5 or 6) or similar
  • a Diploma in Digital Marketing (Applied) (Level 7)
  • experience in similar work

If you're in school

You usually need NCEA Level 3 to do the study or training for this job.

Related career ideas

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Qualifications

View all qualifications

Study a Marketing major in our Bachelor of Business for a focus on strategy and consumer insight, or in our Bachelor of Communication for a stronger focus on creativity and content. Like all our undergraduate degrees, both include work-integrated learning.

If you already have a degree but haven't studied marketing, our Graduate Diploma in Marketing or Master of Management in Marketing lets you move into the field.

BBus

Bachelor of Business

3 years Hamilton, Tauranga
Bachelors Degree
BC

Bachelor of Communication

3 years Hamilton
Bachelors Degree
GradDip

Graduate Diploma

1 year Hamilton
Graduate Diploma
PGDip

Postgraduate Diploma

1 year Hamilton
Postgraduate Diploma
MBus

Master of Business

1.5 years; or 120 points, 1 year Hamilton
Masters Degree
MMgmt

Master of Management

12 months (full-time study over three trimesters). Part-time study also available for domestic students. Hamilton, Tauranga
Masters Degree
MDigiBus

Master of Digital Business

12 months (full-time study over three trimesters). Part-time study also available for domestic students. Hamilton, Online
Masters Degree
View all qualifications

Postgraduate marketing study at Waikato

If you'd like to gain advanced, research-led expertise in marketing, Waikato's Master of Business in Marketing will bring you closer to the frontiers of knowledge in this specialist field.

For graduates who are new to this subject, Waikato's Master of Management specialising in Marketing will help you build skills in branding, creativity, strategy, research, analysis, and digital marketing. Available exclusively at the University of Waikato's Tauranga campus.

For a global, tech-focused marketing career, Waikato's Master of Digital Business is unique in New Zealand, covering global marketing, social media, business intelligence, and real-time analytics through a genuine industry internship.

All of these qualifications are taught within Waikato Management School, a Triple Crown accredited business school placed in the top 1% of business schools worldwide.

What our students are saying

Marketing specialist FAQs

Marketing Association of New Zealand

All marketing students (full-time) at the University of Waikato are eligible for a FREE student membership of the Marketing Association of New Zealand.

As a student member, you'll unlock some amazing perks such as free access to networking events, student-only events, webinars, Sunrise Sessions and discounted tickets for Brainy Breakfasts.

This will give you the chance to connect with industry professionals and become a part of New Zealand's vibrant marketing community.

QS rankings

QS World University Rankings 2027

Waikato is ranked equal 293rd globally, placing us in the top 1.5% of universities worldwide, and 2nd in New Zealand by citations per faculty.

QS Ranking - Business & Management Studies

Waikato is ranked among the top 350 universities worldwide for Business & Management Studies in the QS World University Rankings.

Scholarships

A range of scholarships are available to help with the cost of studying at Waikato. Options are available across a wide range of subjects and study levels, including scholarships for new students, current students and specific areas of study.

Find a scholarship

Waikato Management School Accreditations

Waikato Management School holds Triple Crown accreditation, the highest recognition available in business education. We are accredited by AACSB, EQUIS, and AMBA. Only around 1% of business schools worldwide have met the rigorous standards of all three bodies.

AACSB accredited

Recognises Waikato Business School’s faculty expertise, research quality, and commitment to high academic standards.

Learn more

AMBA accredited

Recognises the quality of Waikato Management School’s MBA and Master’s programmes, including cohort experience, curriculum, and career outcomes.

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EQUIS accredited

Recognises Waikato Management School’s international reach, industry engagement, and commitment to diversity.

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Contact us

Student Centre

0800 WAIKATO
07 838 4176
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International Enquiries

Monday – Friday NZT 1pm – 2am
+64 7788 0688
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Management Student Centre

Monday to Friday 8:30am - 5:00pm
MSB.1.50, Waikato Management School, Hillcrest Road, University of Waikato, Hamilton
+64 7 838 4303
Management Student Centre (MSC)