MRKTG102

Principles of Consumer Behaviour and Research

2021

15

100

B Trimester

Hamilton, Tauranga

MRKTG202, MKTG255, MKTG355

This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

Teaching Periods and Locations

21B (HAM)
Paper outline
B Trimester :
12 Jul 2021 - 07 Nov 2021
Hamilton 100% internal assessment
21B (TGA)
Paper outline
B Trimester :
12 Jul 2021 - 07 Nov 2021
Tauranga On-campus 100% internal assessment

Timetabled lectures and tutorials

21B (HAM) 21B (TGA)
Name Day Time Room Dates
Lecture 1 Tue 4:00 PM - 6:00 PM L.G.03, Hamilton Jul 13 - Oct 17
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM TCBD.3.06, Tauranga Jul 12 - Oct 17
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
21B (HAM) $850
21B (TGA) $850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

21B (HAM) $3,783
21B (TGA) $3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 27 Jan 2024 20:22pm
  • Indicative fees current as of 21 May 2024 01:20am