15
100
B Trimester
Hamilton, Tauranga
MRKTG202, MKTG255, MKTG355
This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
Teaching Periods and Locations
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23B (HAM)
Hamilton, FLEXI mode, Synchronous23B (HAM)B Trimester :10 Jul 2023 - 05 Nov 2023Hamilton100% internal assessment -
23B (TGA)
Tauranga, FLEXI mode, Synchronous23B (TGA)B Trimester :10 Jul 2023 - 05 Nov 2023Tauranga100% internal assessment
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23B (HAM) Paper outline |
B Trimester : 10 Jul 2023 - 05 Nov 2023 |
Hamilton |
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100% internal assessment |
23B (TGA) Paper outline |
B Trimester : 10 Jul 2023 - 05 Nov 2023 |
Tauranga |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 1 Jun 2024 22:29pm
- Indicative fees current as of 28 Sep 2024 01:20am