MRKTG203

Integrated Marketing Communications

2027

15

200

B Trimester

Hamilton, Tauranga

MRKTG101 or MKTG151

MKTG273, MKTG373, MRKTG303, MRKTG567, MRKTG564

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations
27B (HAM)
Paper outline 		B Trimester :
12 Jul 2027 - 07 Nov 2027 		Hamilton 100% internal assessment
27B (TGA)
Paper outline 		B Trimester :
12 Jul 2027 - 07 Nov 2027 		Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

Note: The 2027 Timetable is not yet available.

Indicative Fees

Note: Fees for 2027 are not yet available.

Enrolling students will be sent an enrolment agreement which will confirm their fees.

There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

  • Paper details current as of 26 Jun 2026 01:02am