MRKTG203

Integrated Marketing Communications

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG273, MKTG373, MRKTG303

Trimesters and Locations

Occurrence Code When taught Where taught
22B (HAM)B Trimester : 18 Jul 2022 - 13 Nov 2022 Hamilton
MRKTG203-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22B (TGA)B Trimester : 18 Jul 2022 - 13 Nov 2022 Tauranga

Timetabled Lectures for Integrated Marketing Communications (MRKTG203)

DayStartEndRoomDates
MRKTG203-22B (HAM)
Tue9:00 AM10:00 AMELT.G.01Jul 18 - Jul 24
Thu3:00 PM5:00 PMPWCJul 18 - Oct 23
MRKTG203-22B (TGA)
Mon9:00 AM11:00 AMTCBD.3.05Jul 18 - Oct 23
Wed2:00 PM3:00 PMTCBD.2.12Jul 18 - Oct 23

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details


Indicative Fees for Integrated Marketing Communications (MRKTG203)

Occurrence Domestic International
 Tuition Resource 
22B (HAM) $864 $3972
22B (TGA) $864 $3972
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2021 paper outlines are available for MRKTG203. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Marketing | Tourism and Hospitality Management

Other available years: Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)

Paper details current as of : 20 October 2021 9:21am
Indicative fees current as of : 21 October 2021 4:32am

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