MRKTG203

Integrated Marketing Communications

2024

15

200

B Trimester

Hamilton, Online, Tauranga

MRKTG101 or MKTG151

MKTG273, MKTG373, MRKTG303

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations

24B (HAM)
Paper outline
B Trimester :
08 Jul 2024 - 03 Nov 2024
Hamilton On-campus 100% internal assessment
24B (NET)
Paper outline
B Trimester :
08 Jul 2024 - 03 Nov 2024
Online Online 100% internal assessment
24B (TGA)
Paper outline
B Trimester :
08 Jul 2024 - 03 Nov 2024
Tauranga On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

24B (HAM) 24B (TGA)
Name Day Time Room Dates
Lecture 1 *FIRST WEEK ONLY Tue 9:00 AM - 10:00 AM S.1.04, Hamilton Jul 9 - Jul 14
Lecture 2 Thur 3:00 PM - 5:00 PM L.G.02, Hamilton Jul 11 - Oct 13
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 9:00 AM - 11:00 AM TCBD.3.05, Tauranga Jul 8 - Oct 13
Lecture 2 *WORKSHOP Wed 2:00 PM - 3:00 PM TCBD.2.12, Tauranga Jul 10 - Oct 13
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
24B (HAM) $913
24B (NET) $913
24B (TGA) $913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

24B (HAM) $4,337
24B (NET) $4,337
24B (TGA) $4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 23:24pm
  • Indicative fees current as of 2 Jun 2024 01:20am