MRKTG308

Strategic Brand Management

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 and MRKTG102 (or equivalent)
Internal assessment / examination: 100:0
Restriction(s): MKTG371, MKTG471

Trimesters and Locations

Occurrence Code When taught Where taught
24A (HAM)A Trimester : 26 Feb 2024 - 23 Jun 2024 Hamilton
MRKTG308-24A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
24A (TGA)A Trimester : 26 Feb 2024 - 23 Jun 2024 Tauranga
MRKTG308-24A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Strategic Brand Management (MRKTG308)

DayStartEndRoomDates
MRKTG308-24A (HAM)
Fri11:00 AM1:00 PML.G.03Feb 26 - Jun 2
MRKTG308-24A (TGA)
Mon11:00 AM12:00 PMTCBD.1.07Feb 26 - Jun 2
Thu9:00 AM11:00 AMTCBD.G.04Feb 26 - Jun 2

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG308 for more details


Indicative Fees for Strategic Brand Management (MRKTG308)

Occurrence Domestic International
 Tuition Resource 
24A (HAM) $913 $4337
24A (TGA) $913 $4337
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following paper outlines are available for Strategic Brand Management (MRKTG308).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Strategic Brand Management - MRKTG308 (2023) , Strategic Brand Management - MRKTG308 (2022) , Strategic Brand Management - MRKTG308 (2021)

Paper details current as of : 22 February 2024 8:39am
Indicative fees current as of : 27 February 2024 4:32am

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