This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
|Internal assessment / examination:||100:0|
|Restriction(s):||MRKTG202, MKTG255, MKTG355|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|22B (HAM)||B Trimester : 18 Jul 2022 - 13 Nov 2022||Hamilton|
|MRKTG102-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
|22B (TGA)||B Trimester : 18 Jul 2022 - 13 Nov 2022||Tauranga|
The Timetable for 2022 is not available.
Fees for 2022 are not yet available.
Available Subjects: Marketing
Other available years: Principles of Consumer Behaviour and Research - MRKTG102 (2021)
Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am