MRKTG102

Principles of Consumer Behaviour and Research

This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and behavioural sciences and emphasise decision making processes and research methods for consumer markets.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MRKTG202, MKTG255, MKTG355

Trimesters and Locations

Occurrence Code When taught Where taught
24B (HAM)B Trimester : 8 Jul 2024 - 3 Nov 2024 Hamilton
MRKTG102-24B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
24B (TGA)B Trimester : 8 Jul 2024 - 3 Nov 2024 Tauranga
MRKTG102-24B (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Principles of Consumer Behaviour and Research (MRKTG102)

DayStartEndRoomDates
MRKTG102-24B (HAM)
Tue4:00 PM6:00 PMPWCJul 8 - Oct 13
MRKTG102-24B (TGA)
Mon11:00 AM1:00 PMTCBD.2.03Jul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG102 for more details


Indicative Fees for Principles of Consumer Behaviour and Research (MRKTG102)

Occurrence Domestic International
 Tuition Resource 
24B (HAM) $913 $4337
24B (TGA) $913 $4337
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2023 paper outlines are available for (MRKTG102). Please contact the Faculty or School office for details on 2024 outlines.

Additional Information

Available Subjects:  Global Markets | Marketing

Other available years: Principles of Consumer Behaviour and Research - MRKTG102 (2023) , Principles of Consumer Behaviour and Research - MRKTG102 (2022) , Principles of Consumer Behaviour and Research - MRKTG102 (2021)

Paper details current as of : 27 February 2024 10:33am
Indicative fees current as of : 5 March 2024 4:32am

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