This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MRKTG202, MKTG255, MKTG355 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 22B (HAM) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Hamilton |
| MRKTG102-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 22B (TGA) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Tauranga |
Timetabled Lectures
The Timetable for 2022 is not available.
Indicative Fees
Fees for 2022 are not yet available.
Paper Outlines
The following 2021 paper outlines are available for MRKTG102. Please contact the Faculty or School office for details on 2022 outlines.
Additional Information
Available Subjects: Marketing
Other available years: Principles of Consumer Behaviour and Research - MRKTG102 (2021)
Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am