This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MRKTG202, MKTG255, MKTG355 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 21B (HAM) | B Trimester : 12 Jul 2021 - 7 Nov 2021 | Hamilton |
| MRKTG102-21B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 21B (TGA) | B Trimester : 12 Jul 2021 - 7 Nov 2021 | Tauranga |
Timetabled Lectures for Principles of Consumer Behaviour and Research (MRKTG102)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG102-21B (HAM) | ||||
| Tue | 4:00 PM | 6:00 PM | L.G.03 | Jul 12 - Oct 17 |
| MRKTG102-21B (TGA) | ||||
| Mon | 11:00 AM | 1:00 PM | TCBD.3.06 | Jul 12 - Oct 17 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG102 for more details
Indicative Fees for Principles of Consumer Behaviour and Research (MRKTG102)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 21B (HAM) | $850 | $3783 | |
| 21B (TGA) | $850 | $3783 | |
Paper Outlines
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Additional Information
Available Subjects: Marketing
Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am