MRKTG102

Principles of Consumer Behaviour and Research

This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MRKTG202, MKTG255, MKTG355

Trimesters and Locations

Occurrence Code When taught Where taught
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton
MRKTG102-21B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
21B (TGA)B Trimester : 12 Jul 2021 - 7 Nov 2021 Tauranga

Timetabled Lectures for Principles of Consumer Behaviour and Research (MRKTG102)

DayStartEndRoomDates
MRKTG102-21B (HAM)
Tue4:00 PM6:00 PML.G.03Jul 12 - Oct 17
MRKTG102-21B (TGA)
Mon11:00 AM1:00 PMTCBD.3.06Jul 12 - Oct 17

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG102 for more details


Indicative Fees for Principles of Consumer Behaviour and Research (MRKTG102)

Occurrence Domestic International
 Tuition Resource 
21B (HAM) $850 $3783
21B (TGA) $850 $3783
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am

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