This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MRKTG202, MKTG255, MKTG355 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23B (HAM) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Hamilton |
| MRKTG102-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 23B (TGA) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Tauranga |
| MRKTG102-23B (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Principles of Consumer Behaviour and Research (MRKTG102)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG102-23B (HAM) | ||||
| Tue | 4:00 PM | 6:00 PM | PWC | Jul 10 - Oct 15 |
| MRKTG102-23B (TGA) | ||||
| Mon | 11:00 AM | 1:00 PM | TCBD.2.03 | Jul 10 - Oct 15 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG102 for more details
Indicative Fees for Principles of Consumer Behaviour and Research (MRKTG102)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 23B (HAM) | $888 | $4091 | |
| 23B (TGA) | $888 | $4091 | |
Paper Outlines
The following 2022 paper outlines are available for MRKTG102. Please contact the Faculty or School office for details on 2023 outlines.
Additional Information
Available Subjects: Marketing
Other available years: Principles of Consumer Behaviour and Research - MRKTG102 (2022) , Principles of Consumer Behaviour and Research - MRKTG102 (2021)
Paper details current as of : 21 March 2023 10:02am
Indicative fees current as of : 23 March 2023 4:30am