This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and behavioural sciences and emphasise decision making processes and research methods for consumer markets.

Teaching Periods and Locations


26B (HAM) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Hamilton	100% internal assessment
26B (NET) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Online	100% internal assessment
26B (TGA) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Tauranga	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

Domestic

International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG102

Teaching Periods and Locations

Indicative Fees

Available subjects

Marketing

Global Markets

Additional information

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