MRKTG203

Integrated Marketing Communications

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG273, MKTG373, MRKTG303

Trimesters and Locations

Occurrence Code When taught Where taught
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton
21B (TGA)B Trimester : 12 Jul 2021 - 7 Nov 2021 Tauranga

Timetabled Lectures for Integrated Marketing Communications (MRKTG203)

DayStartEndRoomDates
MRKTG203-21B (HAM)
Tue9:00 AM10:00 AML.G.03Jul 12 - Oct 17
Thu4:00 PM6:00 PML.G.03Jul 12 - Oct 17
MRKTG203-21B (TGA)
Mon9:00 AM11:00 AMTCBD.3.05Jul 12 - Oct 17
Wed2:00 PM3:00 PMTCBD.2.12Jul 12 - Oct 17

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details


Indicative Fees

Fees for 2021 are not yet available.


Paper Outlines

The following 2020 paper outlines are available for MRKTG203. Please contact the Faculty or School office for details on 2021 outlines.

Additional Information

Available Subjects:  Marketing | Tourism and Hospitality Management

Other available years: Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)

Paper details current as of : 23 October 2020 11:20am
Indicative fees current as of : 16 October 2020 12:49pm

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