This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG273, MKTG373, MRKTG303|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21B (HAM)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Hamilton|
|21B (TGA)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Tauranga|
Timetabled Lectures for Integrated Marketing Communications (MRKTG203)
|Tue||9:00 AM||10:00 AM||L.G.03||Jul 12 - Oct 17|
|Thu||4:00 PM||6:00 PM||L.G.03||Jul 12 - Oct 17|
|Mon||9:00 AM||11:00 AM||TCBD.3.05||Jul 12 - Oct 17|
|Wed||2:00 PM||3:00 PM||TCBD.2.12||Jul 12 - Oct 17|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG203 for more details
Fees for 2021 are not yet available.
Other available years: Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 23 October 2020 11:20am
Indicative fees current as of : 16 October 2020 12:49pm