MRKTG203

Integrated Marketing Communications

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG273, MKTG373, MRKTG303

Trimesters and Locations

Occurrence Code When taught Where taught
22B (HAM)B Trimester : 18 Jul 2022 - 13 Nov 2022 Hamilton
MRKTG203-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22B (TGA)B Trimester : 18 Jul 2022 - 13 Nov 2022 Tauranga

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for MRKTG203. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Marketing | Tourism and Hospitality Management

Other available years: Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)

Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am

This page has been reformatted for printing.