This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG273, MKTG373, MRKTG303|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|22B (HAM)||B Trimester : 18 Jul 2022 - 13 Nov 2022||Hamilton|
|MRKTG203-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
|22B (TGA)||B Trimester : 18 Jul 2022 - 13 Nov 2022||Tauranga|
The Timetable for 2022 is not available.
Fees for 2022 are not yet available.
Other available years: Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am