This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


26B (HAM) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Hamilton	100% internal assessment
26B (NET) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Online	100% internal assessment
26B (TGA) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Tauranga	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

26B (HAM) 26B (TGA)

Name	Day	Time	Room	Dates
Lecture 1 *FIRST WEEK/ONLINE	Tue	9:00 AM - 10:00 AM	ON-LINE, Hamilton	Jul 14 - Jul 19
Lecture 2	Thur	3:00 PM - 5:00 PM	L.G.05, Hamilton	Jul 23 - Oct 18

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Jul 13 - Oct 18
Lecture 2 *WORKSHOP	Wed	2:00 PM - 3:00 PM	TCBD.2.12, Tauranga	Jul 15 - Oct 18

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


26B (HAM)	$1,026
26B (NET)	$1,026
26B (TGA)	$1,026

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


26B (HAM)	$4,781
26B (NET)	$4,781
26B (TGA)	$4,781

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG203

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

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