This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
|Prerequisite(s):||MRKTG101 and MRKTG102 (or equivalent)|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|23A (HAM)||A Trimester : 27 Feb 2023 - 25 Jun 2023||Hamilton|
|MRKTG308-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
|23A (TGA)||A Trimester : 27 Feb 2023 - 25 Jun 2023||Tauranga|
|MRKTG308-23A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
Timetabled Lectures for Strategic Brand Management (MRKTG308)
|Wed||10:00 AM||11:00 AM||ON-LINE||Feb 27 - Jun 4|
|Mon||11:00 AM||12:00 PM||TCBD.G.04||Feb 27 - Jun 4|
|Thu||9:00 AM||11:00 AM||TCBD.G.04||Feb 27 - Jun 4|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG308 for more details
Indicative Fees for Strategic Brand Management (MRKTG308)
Paper Outlines for Strategic Brand Management (MRKTG308)
The following paper outlines are available for Strategic Brand Management (MRKTG308).
If your paper occurrence is not listed contact the Faculty or School office.
Available Subjects: Marketing
Other available years: Strategic Brand Management - MRKTG308 (2022) , Strategic Brand Management - MRKTG308 (2021)
Paper details current as of : 21 March 2023 10:02am
Indicative fees current as of : 23 March 2023 4:30am