This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
|Prerequisite(s):||MRKTG101 and MRKTG102 (or equivalent)|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|22A (HAM)||A Trimester : 7 Mar 2022 - 3 Jul 2022||Hamilton|
|MRKTG308-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
|22A (TGA)||A Trimester : 7 Mar 2022 - 3 Jul 2022||Tauranga|
|MRKTG308-22A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
The Timetable for 2022 is not available.
Fees for 2022 are not yet available.
The following 2021 paper outlines are available for MRKTG308. Please contact the Faculty or School office for details on 2022 outlines.
Available Subjects: Marketing
Other available years: Strategic Brand Management - MRKTG308 (2021)
Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am