MRKTG102

Principles of Consumer Behaviour and Research

This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MRKTG202, MKTG255, MKTG355

Trimesters and Locations

Occurrence Code When taught Where taught
23B (HAM)B Trimester : 10 Jul 2023 - 5 Nov 2023 Hamilton
MRKTG102-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23B (TGA)B Trimester : 10 Jul 2023 - 5 Nov 2023 Tauranga
MRKTG102-23B (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures

The Timetable for 2023 is not available.


Indicative Fees

Fees for 2023 are not yet available.


Paper Outlines

The following 2022 paper outlines are available for MRKTG102. Please contact the Faculty or School office for details on 2023 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Principles of Consumer Behaviour and Research - MRKTG102 (2022) , Principles of Consumer Behaviour and Research - MRKTG102 (2021)

Paper details current as of : 12 August 2022 9:12am
Indicative fees current as of : 13 August 2022 4:30am

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