The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG255, MKTG355, MRKTG302|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
MRKTG202-21A (HAM), 21B (TGA) have been cancelled. Please contact the School or Faculty Office for more information.
|21A (HAM)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Hamilton|
|21B (TGA)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Tauranga|
Timetabled Lectures for Consumer and Buyer Behaviour (MRKTG202)
There are no timetabled lectures for 2021 occurrences of MRKTG202 in 2021.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG202 for more details
Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)
|Fees Not Available|
Available Subjects: Marketing
Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am