MRKTG202

Consumer and Buyer Behaviour

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG255, MKTG355, MRKTG302

Trimesters and Locations

Occurrence Code When taught Where taught

MRKTG202-21A (HAM), 21B (TGA) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
21B (TGA)B Trimester : 12 Jul 2021 - 7 Nov 2021 Tauranga

Timetabled Lectures for Consumer and Buyer Behaviour (MRKTG202)

There are no timetabled lectures for 2021 occurrences of MRKTG202 in 2021.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG202 for more details


Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)

Occurrence Domestic International
 Tuition Resource 
Fees Not Available
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2020 paper outlines are available for MRKTG202. Please contact the Faculty or School office for details on 2021 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Consumer and Buyer Behaviour - MRKTG202 (2020) , Consumer and Buyer Behaviour - MRKTG202 (2019) , Consumer and Buyer Behaviour - MRKTG202 (2018)

Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am

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